Archive

Category Archives for "News"

Upgrade Your Mobile Marketing With These Great Ideas (4)

Upgrade Your Mobile Marketing With These Great Ideas

Mobile marketing is a tremendous opportunity for businesses to broaden their capacity to reach desired customers. The key, however, is to master the strategies best able to communicate an effective message. Put the tips and suggestions in this article to work today, and you are sure to significantly expand your customer base and increase sales.

Relearn how to create successful landing pages in particular for mobile marketing. These landing pages need to be much more streamlined than regular landing pages if you’re hoping for lead-generating pages and overall customer acquisition. Take the time to learn this skill and it will pay off greatly for you.

You should be offering some type of coupon at least once a week on some type of product you’re selling or service you’re offering. Whether it’s a free app or eBook, a 7-day trial for something or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.

Ask customers to review you on the various review sites. You can put up QR codes that link directly to your business on a particular review site. Make it easy for them to tell the world how fantastic their experience was with you. The more positive reviews you have, the better your business will grow.

Use animations to get your message out. Multimedia Messaging Service functions like a slide show and are easy to set up. The animations can be anything from cartoon figures to animated icons. Watching a Multimedia Messaging animation is like flipping through a book and will bring enjoyment to your customers.

Use dedicated short code. The can be pricey, but they insure that you keep your brand intact. Avoid shared short codes if you are a larger company. Not only because you want people to recognize your own code, but there may be some legal consequences if the other company sharing the same code abuses the system.

Never hide who you are. Tell your customer up front what your business is and who you are. You should never send veiled or confusing messages to your customers. People begin to feel threatened when they do not understand what is going on, so if you forget to do this, you may alienate some of them.

Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or “text speak” is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.

Keep your text messages, social network posts and e-mails brief and concise. If the message is too long, people tend to dismiss it immediately. The message shout be short, urgent and contain a call of action. It should not be a quarter page ad, but instead a short message aimed to alert consumers of discounts or promotions.

There is no disputing the tremendous potential held by mobile marketing. Businesses interested in utilizing this new way of reaching customers must familiarize themselves with the most persuasive, current techniques. Take advantage of the guidance found in this article, and begin reaping the rewards of mobile marketing immediately.

  • June 24, 2019
  • News

How Does The iPhone 5 Compare To The iPhone 4

How Does The iPhone 5 Compare To The iPhone 4

It’s the burning question on the lips of all existing iPhone 4 owners. How much better is the iPhone 5? Are there genuine and significant improvements or (as no doubt some critics will bark) is it just an iPhone 4 with a slightly bigger screen size?

We put it to the test…

iPhone 5 – The Screen Size Is Bigger Than iPhone – It’s rather an epic change, given that Apple have not changed the screen size of their iPhone since the original iPhone burst onto our lives in June 2007. If you held up the iPhone 5 against the iPhone 4, the difference in screen size is immediately noticeable. While the iPhone 4 had a screen size of 3.5 inches, the iPhone 5 has upped it to a square 4 inches.

More Surface Area But Less Depth – While the actual surface area of iPhone 5 has had to increase, due to the larger screen, it’s much slimmer. This gives it a slick, sleeker look than version 4.

Much Lighter – Possibly one of the most impressive features is that despite the many enhancements, the iPhone 5 is actually a fair bit lighter than v4. iPhone 4 weighed in at a respectable 140g but iPhone 5 is a mere 112g. In fact, the roughly 20% decrease in weight makes it the world’s lightest smartphone.

Considerably Faster – The iPhone 5 uses a different processor altogether. The old dual core Apple A5 chip has been replaced by the A6 and the differences are clear when it comes to performance. The A6 is twice as fast performing CPU tasks an has twice the might in processing graphics.

No Real Change In Storage Options – Perhaps surprisingly, this is one area within which there have been no real improvements on this front. The storage of the Apple iPhone 5 is in fact identical to the iPhone 4, with the storage options being 16GB, 32GB or 64GB. Even more disappointingly, Apple is still sticking to its stance of not offering any expandable memory slots.

The Camera Has Some Impressive New Features – The camera in the Apple iPhone 4 was by itself a pretty impressive one. Even so, v5 has seen improvements like a hybrid IR filter, a five element sapphire crystal lens and a fast f/2.4 aperture. It also takes pictures 40% quicker than the iPhone 4 and can handle low lighting photography better too.

200 New Features With Apple iPhones New iOS6 Gives It A Distinct Edge Over The iPhone 4 – This is possibly the most notable improvement within the iPhone 5, because the improved operating system brings many software improvements. Siri can handle more complex requests, and the new Passbook feature can store all your tickets in one place (cinema tickets, boarding passes etc). That’s to name just a few of the new features available on the iPhone 5, it offers tons more stuff than the old Apple iPhone 4 too.

Faster & Smoother With Games, Movies & Apps – The many advancements means that the iPhone 5 does deliver palpably improved performance over the iPhone 4 whether you’re playing games, browsing the web or just flicking through your apps.

Ultimately, the iPhone 4 is still an impressive smartphone today. If you’re wondering whether the upgrade is right for you, only you’re able to make that judgement. However, make no mistake, the iPhone 5 has delivered significant improvements over its previous attempt.

  • June 10, 2019
  • News

Google Glass Google Glass Capabilities

Google Glass – Google Glass Capabilities

Google’s latest innovation, Google Glass, gives its spectators a preview of what to expect from the device when it finally lands the market. So far, the technology included features such as photography and video recording, Google applications, and voice command. Some critics find this quite limited for a device that promises to replace the functionality of mobile phones and tablet computers but others would argue that this technology has only begun and shortcomings here and there can be forgivable.
Photography and video recording – I actually find this function quite handy and, at the same time, creepy. Google Glass features a 5 MP camera. You can take pictures of a landscape while driving, and record once-in-a-lifetime moments hands-free or upon voice command, making the device hassle-free, plus you can work on it faster (talk about “capturing the moment”) without having to navigate to the camera application, unlike in your smartphone and tablets. However, if you were standing opposite a group of people and you’re trying to take their picture, you’ll seem like a robot, or an AI that’s programmed to take pictures with their “vision”. The creepy part is people can actually take pictures and videos of others without the them knowing, and without their consent.
On the plus side, the camera also allows you to chat and show live videos to your friends in real time. Others will be seeing things exactly how you’re seeing them, although the resolution can be a limitation, even when you are not in the same location.
Google applications are also made available for Glass users along with third party applications such as Evernote, Skitch, NY Times, and Path. Just recently Google has announced that app developers may start making applications for Glass through the Mirror API. I guess this somehow levels the game with tablets, although I doubt I can ever get the hang of playing “Temple Run” in Glass, if they ever develop the app for it.
The voice command function is quite handy. Since you can simply voice out commands to your device, performing functions become convenient and easy. You can practically make it do anything just by giving commands. You always start by saying “Ok, Glass” and proceed by saying what you want it to do, like “Ok, Glass, send a message to [name].” However, Google admits that there are places and occasions when this function may not be appropriate like in a library, public toilet, or while attending mass.
Google Glass also features WiFi connectivity, Bluetooth, and 12 GB of available storage. No information regarding its display resolution has been disclosed yet.

Facebook Advertising Types of Facebook Ads for Better Brand Building

Facebook Advertising – Types of Facebook Ads for Better Brand Building

If you have tried working with an old-school advertising company, perhaps you have dealt with billboards, radio ads, TV ads, as well as newspaper and magazine ads. Today, business owners like you have more choices to advertise your business. One of which is through social media sites like Facebook. It is considered as the biggest social media site as of today, and it’s very user-friendly, which means first-time users can easily find their way around the site. Since ads are part of the site, finding the best deals is also a piece of cake. Here are some Facebook ads you can try.

Mobile advertisements

Aside from laptops, PCs, and tablets, many individuals today rely on their mobile phones to check the latest update. And because of the rising number of new and “better” mobile phones, Facebook came up with the idea of launching a mobile app, which also allows people to place their advertisements. This type of ad is considered by most entrepreneurs as something quite compelling for retailers.

Video advertisements

This is yet another creative way to advertise on Facebook. This works by sponsoring any video that has been posted on your Facebook, whether that’s a page or an account. The video and the advertisement will appear on your news feed. The only thing you should do is share this video and wait for other people to share it as well, broadening and increasing the visibility of your video and advertisement.

Direct advertisements

Direct advertisement is one of the most used Facebook advertising methods, according to surveys. With its extremely high visibility level, there’s no doubt this form of ad can truly increase the number of your customers and clients. Basically, direct ads appear at the right side of Facebook. It is present on all pages – the Home, Profile, or even when you’re playing games. If people will click on it, your site will open on another tab, allowing them to access and explore it easily.

Poll ads

If you’re one extra creative person who easily comes up with interesting and attention-grabbing question, this form of advertising method might just be perfect for you. With poll or polling ads, you get to post poll questions with multiple choices. This does not only let other FB users know your brand, but it also gives them something to look forward to on your FB page or profile every day.

Advertising is a tricky aspect of every business. It’s one big risk every entrepreneur should take in order for their company to grow. New generation entrepreneurs, however, don’t have to deal with the same risk as pioneers, thanks to Facebook and everything else about social media.

Mobile Marketing: Tips And Tricks For Beginners (3)

Mobile Marketing: Tips And Tricks For Beginners

You want to expand your knowledge of mobile marketing but your time is precious and you may find it hard to spend time reading up on different topics. Use this article to quickly and clearly pick up some tips and tricks relevant to this subject and how to use it for your business.

When creating Quick Response codes (or QR codes), try using a URL shortening service first. By using the URL shortening service, you can create a simpler QR code, as QR code complexity is determined by the number of characters in any block of text that you use. A block of text with less characters creates a simpler QR code that is easier to scan.

You should be offering some type of coupon at least once a week on some type of product you’re selling or service you’re offering. Whether it’s a free app or eBook, a 7-day trial for something or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.

Try to integrate your mobile marketing with the other online resources that you utilize. If you have Facebook, Google, or Twitter, make sure your marketing campaigns are integrated together and work properly with all other promotional efforts. Mention your mobile marketing on all of your online resources from blogs to your website.

You should be working very hard to create various types of promotions in order to entice customers with any mobile marketing campaign. Don’t worry about losing money here. A customer attracted by a two-fer may not have been attracted otherwise, and you’ll end up profiting way more through your promotions.

A useful mobile marketing tip is to always offer subscribers a small reward or incentive for joining your mobile number list. By providing a token of your gratitude, you will be able to gain a greater number of willing participants for your publicity campaign, and will build invaluable goodwill and brand loyalty.

Avoid using all caps and abbreviations. You want to make your message look as professional as possible. If you do not avoid these things, you are going to come off looking like a scam and they are likely to block you from sending any future messages. The more professional the look, the better.

To keep your texts from turning your customers off, never use all-capital letters. While capital letters can make a big impact, on the internet they translate to shouting. No matter how great your deal is, your customer won’t want to feel like they’re being yelled at. Never capitalize more than a single word in a sentence.

Shorten your URLs, both in text form and for QR codes. The more difficult and lengthy the URL is, the more complex your message or QR code will become. Make these simpler for people to access by using a URL shortening site, and customers will be happier with the end results.

To summarize, article marketing is something that you would like to get a better grasp of and you are normally pressed for time. As promised, you hopefully just read some of the best tips available, organized in a easy to read format. Take this expert advice and use it to your advantage.

A How-To Guide For Mobile Marketing 3

A How-To Guide For Mobile Marketing

Mobile marketing is a great way for you to get news about your business out to your client list. If done right, it can lead to growing profits for any kind of business. Use these tips and tricks when working with mobile marketing. Read carefully through the following helpful ideas.

You should be offering some type of coupon at least once a week on some type of product you’re selling or service you’re offering. Whether it’s a free app or eBook, a 7-day trial for something or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.

On your site in particular, you need to learn to say more with less in your mobile content. You cannot have lengthy product and landing pages here that go on and on just to stuff in keywords without really saying anything of value. With mobile marketing, you need to be short, sweet and to the point.

Your thinking should change completely for mobile marketing if you hope to be successful, because you’re not really dealing with a one-on-one customer-client relationship anymore. You’re now dealing with people out in public browsing their mobile devices. This means you need to train your brain to think like a busy person and what would grab their attention.

Make sure your customers know their business is appreciated. Give them special offers, discounts based on hallmark goals or even a simple thank you note. They need to know you value their business or they may take it to someone who will go that extra step.

Make sure that your messages are targeted to their purpose in mobile marketing. You won’t have any room for meaningless words here. If the customer cannot understand your message in a few words, then it isn’t even worth contacting them in the first place. You need to be very clear here as to your purpose.

Keep the messages you send short and precise. Most people will not read a long message on their cell phones or tablets. Your messages should immediately mention the product or offer you are advertising. Phrase your message so that it calls for an action: you should encourage people to find out more about your offer.

If your company has any social networking sites geared to the business, make sure to put a link on your webpage. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.

Test your campaign before you start sending out your messages. Send the messages you want to use to your family, friends and employees. You will have to make sure the messages display well on most types of devices: perhaps some changes will be needed at this point. Ask people for their opinions on the content of the messages.

Use the information that you learned from this article to build a successful mobile marketing plan. These tips are going to help you make the most of the efforts that you put in to the marketing for your business. Use them all wisely to help you get the word out about the things going on with your business.

  • April 29, 2019
  • News

Discover The Top Mobile Marketing Tips And Tricks (2)

Discover The Top Mobile Marketing Tips And Tricks

Mobile marketing can be an effective way to market your business. A collection of tips on what you need to know is provided below.

Perform usability testing for your campaign. Enlist your friends, family and co-workers to help you by receiving messages and responding to them. Ask for feedback on ease of use and enjoyment. They should like what they see on the display and report that it was clear and easy to follow.

You must keep in mind that mobile marketing works best on customers you already have, so your goal is to not only retain them but convince them to forgo the competition and only buy from you. Give them coupons, discounts, information on new products before anyone else has it, and you’ll find they remain loyal to your company.

Tie your marketing to big events or holidays. Special occasions can make your marketing really work. Give special vouchers to ladies only on Mother’s Day. Hold contests on big sporting event days to give your brand a presence. Give your clients a short code number where any person who send in a text message has a chance of winning.

To make sure your needs as an advertiser are met, take the time to find a mobile marketing company that’s a good fit for you. Many companies specialize in marketing certain types of products or in certain aspects of mobile marketing, and may not excel at what you need them for.

Link to specific parts of your website. If you are having a special sale on one part of your site, you should link directly to that site. Mobile sites can sometimes be difficult to navigate, but if you give customers direct access, they are more likely to take the time to look, and possibly buy.

Check out your website and other associated pages from your mobile. Does it look good? This change came on the internet fairly quickly so many websites are not optimized to be viewed from mobile devices. If you do not have a mobile version of your website, you should look into making one soon.

You need to have a home base involved with any mobile marketing strategy. Do you want your customers at your website, or do you want them to go to your Facebook page? Everything needs to be built around the home base of operations online and the rest are fingers protruding from the hand.

You should be offering some type of coupon at least once a week on some type of product you’re selling or service you’re offering. Whether it’s a free app or eBook, a 7-day trial for something or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.

Anytime, you start a new marketing strategy. You want to keep your objectives in mind. Have reasonable goals that you can track, and make sure you are hitting the targets that you want to. If you forget your goals, your customer will probably notice that your content is all over the place, and you will seem unorganized and unprofessional.

Well, hopefully the aforementioned collection of tips will help you know what to do and expect when it comes to mobile marketing. When handled with skill, this feature of marketing will prove to be a valuable aspect of your marketing plan.

  • April 22, 2019
  • News

Mobile Marketing Tips And Tricky For Savvy Marketers

Mobile Marketing Tips And Tricky For Savvy Marketers

Mobile marketing can be exciting. It has so many ways that it can be customized for each business, that there are endless possibilities. This can make it difficult for someone inexperienced and who doesn’t have a clue where to begin. The tips in this article can prepare you for the challenge.

If you want to increase your site traffic from users using mobile devices, develop a mobile application for your site, and offer it on your website. Apps are a convenient way for hand-held users to get to a service with one click. There are many tools and sites that can help you to develop your app, so take advantage of that.

Try to write a campaign article for mobile marketing that is easy to understand, straight to the point, and doesn’t include YELLING THROUGH ALL CAPS! Only use all caps for a call to action. Also avoid over abbreviating your sentences or you’ll end up with copy that looks amateurish and unprofessional.

Test your campaign before you start sending out your messages. Send the messages you want to use to your family, friends and employees. You will have to make sure the messages display well on most types of devices: perhaps some changes will be needed at this point. Ask people for their opinions on the content of the messages.

When creating Quick Response codes (or QR codes), try using a URL shortening service first. By using the URL shortening service, you can create a simpler QR code, as QR code complexity is determined by the number of characters in any block of text that you use. A block of text with less characters creates a simpler QR code that is easier to scan.

Having a QR code is an important factor in mobile marketing. QR codes are the new box codes that can be scanned by a mobile device or a smartphone. They are extremely effective in connecting your customers with your brand. Try linking the QR code with some sort of coupon or discount for maximum results.

When sending messages to your customers, be sure to use their real name. Using your customers real name in the message creates a more personal atmosphere that will allow you to bond with them and make your message seem less automated or robotic and more realistic, friendly, and overall more genuine.

Make sure your mobile ads are compatible against all platforms, cellular devices and more. Your business must stay accessible to as many mobile users as possible. By ensuring compatibility on all platforms, you maximize your exposure and your business’ ability to reach more customers via the devices they use the most.

Mention your mobile marketing everywhere you can. Talk about it on your social networking sites, any blogs you have, your e-commerce site, and anywhere else you can think of. You want your customers to realize that they can access your company from where ever they are, and it will be easy for them to do so.

Mobile marketing is a thing of great creativity with many strategies and plans. That is both its highlight and its downfall. It’s a highlight because it has various options that are customizable and it’s a downfall because those various options make it difficult to decide. These tips should have made it a bit easier for you.

  • April 15, 2019
  • News

Top Tips To Boost Your Mobile Marketing

Top Tips To Boost Your Mobile Marketing

Mobile marketing is one of the latest methods of advertising for any kind of business. If it is done correctly, you are sure to benefit greatly from all of your efforts. This article was written to help you know the methods that work and what to avoid, in your mobile marketing campaign.

Anytime, you are doing a mobile marketing promotion. You want to let as many people know about this as possible. Put the information on flyers, write about it on your blog and social-networking sites, and create special business cards for the event. The more people that know about it, more customers you will have.

Offer your mobile marketing customers a little red carpet treatment to make them feel special. If you do this, they will spread the good word about you! The most effective measure of any campaign is sales, and providing your mobile customers with unique discounts will spur them to make purchases and exponentially promote your positive reputation!

Out of pure etiquette, refrain from sending messages out to your customers on Sundays or late at night. And even though time zones vary, make sure you never send out messages when it’s nighttime in your neck of the woods. Just wait until midday to be safe, and always avoid Sundays and Saturdays too if you can help it.

One great way to see how you can blend mobile marketing with social media is to pay attention to other people who are doing the same thing. This will allow you to see how things are done correctly. You won’t want to copy their formula verbatim, but it will help to emulate their style a bit.

Keep in mind that mobile marketing is targeted for keeping your current customers, not acquiring new ones. Current customers know your product, and are much more open to getting texts from you and trust your website. New customers will probably find you using a regular computer, though it won’t take them long to sign up for texts.

To make your customers feel appreciated, send out automatic thank you texts after a purchase. The message will show your customers that you care about their business and make them feel valued. It will also help you to stick out in their memory, the next time they’re looking to make a purchase.

You should be offering some type of coupon at least once a week on some type of product you’re selling or service you’re offering. Whether it’s a free app or eBook, a 7-day trial for something or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.

Use your traditional site to drive a lot of traffic to your mobile platform. Urge people that visit your regular website or blog to visit you on their mobile phones when they are out and about. This will give you yet another way to stay close to your customers and potential customers.

Use the provided information to make the most of your efforts in your mobile marketing campaign. These tips will help you to save time by going through the trial and error step that many businesses have had to go through before finding the methods that work well for their growing companies.

  • April 8, 2019
  • News

Three Start-up Ideas On Mobile Commerce

Three Start-up Ideas On Mobile Commerce

Mobile commerce or more widely known as M-Commerce is all about the boom of applications and other services that are readily accessible from mobile devices with internet capabilities. It includes new technologies, business models and other services. In other words, it is the ability to buy and sell services via handheld devices such as cellular phones, tablet computers and personal digital assistants or PDAs. M-commerce also enables users to access the World Wide Web without the need to plug their devices into. It is different from the traditional e-Commerce due to the fact that mobile phones and mobile devices impose very different control compared to desktop computers. Consequently, they also open many new doors to a surge of new mobile applications and services. They are present wherever you are, making it easier to find restaurants, keep in touch with family or make it easier to pay bills online.
Since that is already the case, it is now very hard to ignore the significance of getting into mobile commerce. A lot of businesses now are accepting mobile payments as it is now beginning to make sense. If you want to consider implying mobile commerce to your business too, here are some tips to help you start.

Know More About Details: https://www.mobiroller.com/en/free-app-builder/

1. Know all the options. While there are many options to choose from for mobile fund transfers, for a lot of businesses, there are two good choices. First is to use devices like the Pay Anywhere device. It is possible by using a smart phone or tablet with an attached card reader device that processes credit card payments whenever needed. In fact, this type of point of sale payment option is even used in banks and other enterprises like restaurants. The second basic option to use is the “contactless payments”. This basically allows buyers to pay for their choice goods, products and services by using just the information from the client’s virtual credit card stored on a mobile device. The mobile device will be the one to communicate wirelessly by means of a payment terminal.
2. Talk to your bank. If your business is already registered with a merchant account on one of the major banks, never hesitate to ask if they offer extensions such as mobile payment service for your business. Banks will generally assist you on your needs to integrate other options for you to receive payments and keep your business going. Some already have the mobile payment option like Citibank but if your bank doesn’t offer it yet, third party companies can help you there. All you have to do is sign up to them and install their app to your devices, and then you’re good to go.
3. Always be connected. Whatever mobile commerce you choose for your business, you still need to connect it to your current system of operation. Of course this will mean some changes in your accounting transactions, task management and client relationship that may sometimes not mean much to your business. You may not see the results in a week or a month or so but and changes is sales may not be significant at first. Never lose heart, other businesses are already integrating this method and it brought them better check out options.
Mobile device point of sales and other contactless payments are now making sense to various types of businesses. However, these processes may also have some limitations. While you can see that this is a very good option for your business, decide if this is a type of option you and your customers are ready to enjoy.

1 2 3 10